Let's start with one of the most fundamental and one of the most important questions in the entire world of Search Engine Optimization. How do you actually measure a website's "power" or its "authority" in the eyes of a search engine like Google? It's not just about how much traffic a website gets. A site can get a lot of visitors, but it still might not be very authoritative or very well-respected.
For a long time, this has all been a little bit of a mystery. We all know that backlinks those important links that come from other websites are a huge and a very powerful factor in how Google ranks pages. But how do we possibly boil down a website's complex and a messy backlink profile into one, single, and easy-to-understand number? For a few, golden years, Google used to give us a public score for this, which was called "PageRank." But they took that public score away from us many, many years ago, and that has left all of us in the SEO world a little bit in the dark.
In response to this, all of the big and the smart, SEO software companies have created their own, similar metrics to try and to fill that void. And one of the very first, one of the most famous, and one of the most foundational of all of these was a score that was created by the pioneering SEO company, Moz. It's called MozRank. But what exactly is this score? And does it still matter here in our modern and our sophisticated world of 2025? Let's dive in.
Before we get into the nitty-gritty, let's just make sure that we are all on the same page about what MozRank actually is and what it is trying to measure. In the simplest terms, MozRank is a score that goes from 0 to 10.
Its one, and only, job is to be a measure of the "link popularity" of a single, specific webpage. It is a metric that is almost entirely based on the sheer quantity of other pages on the internet that are linking to that one, single page. The more links that a particular page has, the higher its MozRank score is likely to be.
The best and the simplest analogy is to think of it like a very simple and a very straightforward, popularity contest in high school. The person who gets the most votes those are the links is considered to be the most popular person, and they will have the highest MozRank. It is a very simple and a very quantitative measure of a page's general popularity across the web.
Now we need to have a very important and a very clarifying conversation, because this is the part where so many beginners in the world of SEO can get very, very confused. You have probably heard of another, much more famous, metric from Moz, which is called Domain Authority, or DA. It is absolutely crucial to understand that MozRank and Domain Authority are two, completely and totally different things.
MozRank, as we have just said, is a simple score, from 0 to 10, that is measuring the link popularity of one, single, specific page. It is what is known as a "page-level" metric.
Domain Authority (DA), on the other hand, is the much more famous and the much more widely used metric in our modern world of SEO. It is a score that goes from 1 to 100, and it is a measure of the overall, the predictive, and the total ranking strength of an entire website or an entire domain. Domain Authority is a much, much more complex and a much more sophisticated metric. It doesn't just look at the simple quantity of the links that are pointing to a website; it also looks at the quality of those links, it looks at the overall health of the website, and it looks at many, many other different factors. The key thing to remember is that in 2025, most professional SEOs will be paying much more attention to the more holistic and the more powerful scores of Domain Authority, for the whole site, and Page Authority, for a specific page.
After hearing all of that, you might be thinking, "Okay, so if Domain Authority is the new and the much better metric, then is MozRank completely useless now?" And the answer to that is a nuanced and a modern "no, not at all."
While it is absolutely true that MozRank is not the primary and the most important metric that a professional SEO will be looking at anymore, it can still be a very quick and a very helpful, supplementary piece of data that can add a little bit of extra context to your analysis.
It is a tool that can give you a very raw and a very simple, snapshot of how "popular" a specific page is, in terms of the raw and the simple number of links that are pointing to it. It can be a very useful and a very quick-check metric when you are analyzing a large list of your competitor's different pages. For example, you might come across a page that has a very high MozRank, but a surprisingly low Page Authority. This would be a very interesting case for you to investigate. It would tell you that that particular page has a very large number of links, but that those links are not considered to be of a very high quality. So, while it is not the main event anymore, it is another, interesting clue that a good, digital detective can use.
So, for years, what was the traditional and the most common way of being able to check this metric? Well, for a very long time, the main and the easiest way to be able to see a page's MozRank was to download and to install the official "MozBar," which is a free, browser extension.
You would visit a page on the internet, and this little bar at the top of your browser would automatically show you the MozRank, the Page Authority, and the Domain Authority for that page. The other way to get this information, of course, was to use Moz's own, powerful, and professional (and often very expensive) suite of SEO tools. The problem with these methods is that they either require you to have to install a browser extension, which you might not want to do, or they require you to have to pay for a full and a very expensive, SEO software suite, which can be a complete and a total overkill if all you want to do is to just get a quick and a simple check.
This pressing need for a fast, for a simple, and for a completely free way to be able to get a quick and an easy snapshot of a page's raw, link popularity is exactly why a simple, online Mozrank Checker is such an incredibly handy and useful tool to have saved in your bookmarks.
This type of tool is a simple, web-based utility that is usually connected directly to Moz's own, powerful API, or to a similar, large-scale, backlink data source. Its one, and only, job is to be able to pull this one, specific metric for you, quickly and without any fuss. The workflow is an absolute dream. You simply go to the website. You will see a single, simple input box. You just have to enter the full URL of the specific page that you want to check. You click the "Check" button, and in just a few seconds, the tool will query the massive database and it will return to you the MozRank score for that one, specific page. And the fantastic thing is, with the kind of powerful and easy-to-use tools you can find on toolseel.com, you can get this and a whole host of other, important SEO metrics, all in one, single, simple search.
As you begin to explore these wonderfully simple and useful tools, you'll find that the best and most useful ones are designed to give you a comprehensive and a complete, high-level overview of a page's authority. They are built to be your quick and your on-demand, SEO snapshot tool. A really top-notch online tool for checking a page's authority metrics should have a few key features. It should include:
A tool with these features is an invaluable asset for any modern and for any curious SEO.
Now for the golden rule, the part of the process that turns a simple number into a real and an actionable, SEO insight. The online tool has done its job. It has given you a number. But your job is to be the human strategist who understands what that number actually means in the bigger and the more complex picture of your own, unique, competitive landscape.
It is very important to remember that all of these metrics are relative metrics. A MozRank of 4 might be a absolutely terrible score in the highly competitive and the cut-throat, "digital marketing" niche. But that exact same score of 4 might be absolutely fantastic and a market-leading score in a very small and a very specific, hobby niche, like "collecting vintage, Sri Lankan stamps." You must always, always compare your own website's scores to the scores of your direct and your immediate competitors.
And it is also very important to remember that these scores are a means, not an end. Your ultimate goal is not to "increase your MozRank." Your ultimate goal is to be able to get more, high-quality, and relevant backlinks to your website. The MozRank score is just a simple and a helpful, little number that reflects how well you are doing at that much more important and much more difficult goal.
Let’s be honest, MozRank is one of the original and one of the classic, old-school SEO metrics for being able to measure the simple, link popularity of a webpage. And while it is true that, in our modern world of 2025, it has been somewhat superseded by much more complex and much more sophisticated metrics, like Domain Authority, it can still be a very useful and a very quick, diagnostic tool to have in your arsenal.
In the complex and the ever-changing world of SEO, every single, little piece of data is a valuable clue. By using a simple online tool to be able to check the MozRank and all of the other, important authority metrics of your own pages and of your competitors' pages, you can gain a much deeper and a much more nuanced understanding of your own, unique, competitive landscape. It is time to stop guessing about your website's authority and to start looking at the numbers that can help to guide you to better and to higher rankings.