---

How to Use Link Analyzer to Improve Website SEO

Let's talk about the health of your website for a moment. When we think about making our websites better, we often focus on the big, the flashy, and the obvious things. We obsess over having a beautiful and a modern design. We work hard to create brilliant and engaging content. And we do our best to make our pages load as fast as they possibly can. But what about the hidden, and the often invisible, circulatory system of your website? What about the intricate and the incredibly important network of links that connects everything together?

A single, broken link on your website is like a dead-end street in a busy city. It is a frustrating experience for your visitors, and it is a clear signal to the search engines that your website might be a little bit neglected and poorly maintained. And the hard truth is that you probably have a lot more of these broken links than you think.

And it's not just about the broken links. Are the links that you have on your site actually helping your SEO, or could they be hurting it? Are you linking out to good, high-quality, and trustworthy neighborhoods on the internet, or are you accidentally associating yourself with some bad ones? How can you possibly perform a comprehensive and a thorough health check on your website's entire, internal and external, linking structure? Well, manually clicking on every single link on your site is an impossible task. The smart and the efficient way is to use an automated tool that can scan your page for you and can give you a full and a detailed report.

Your Website's "Road Network": Why Links Are So Important

Before we get into the "how," let's just do a super-quick recap of why this hidden network of links is so incredibly important for both your user experience and for your SEO.

First, let's talk about internal links. These are all of the links that connect the different and the various pages of your own website together. They are the essential and the crucial signposts that help to guide both your human users and the Google crawlers through all of the different sections of your site. A good and a logical, internal linking structure is also a very powerful way to be able to show Google which of the pages on your site are the most important ones. It helps to spread the "link equity," or the "link juice," around your site, from your most powerful pages to your other, supporting pages.

Then, you have your external links, which are also known as your "outbound links." These are the links that go from your website to other websites on the internet. Now, you might think that linking out to other websites is a bad thing because it sends people away from your site. But that's not how Google sees it. Linking out to other, high-quality, authoritative, and relevant sources of information is actually a very positive and a very helpful, ranking signal. It shows that you have done your research, and that you are a helpful and a trustworthy resource for your users.

The Silent Killers: Broken Links and Bad Neighborhoods

So, what are the common and the often invisible problems that a good link analyzer is designed to be able to find for you?

The biggest and the most obvious one, of course, is broken links. These are the links that lead to a dreaded "404 Not Found" error page. A broken link is, for a user, a complete and a total dead end. It is an incredibly frustrating and a very unprofessional experience. For a search engine, it is also a wasted use of their precious "crawl budget." You do not want the Googlebot to be wasting its time and its energy on following a bunch of links on your site that lead to absolutely nowhere.

Another, and a much more subtle, problem is the issue of toxic outbound links. Are you, either knowingly or unknowingly, linking out to a bunch of spammy, low-quality, or even penalized websites? This can be a very negative signal to Google. The best analogy is to think of it like a very respectable and a well-known person being seen to be hanging out with a group of known and of disreputable criminals. It can hurt your own, good website's reputation by simple association.

The Manual Audit: An Impossible Task

So, if you wanted to perform this important health check-up the old-fashioned, manual way, how would you even begin to do it? Well, the truth is, it would be an almost completely impossible task.

You would have to open up every single, individual page on your entire website. Then, you would have to manually and very, very carefully click on every single, individual link on each of those pages to see if it is still working. Now, for a small website that has only five or ten pages, this might just be about manageable. But for a website that has hundreds of different pages and thousands of different links, this is not just impractical; it is literally and physically impossible for a human being to do.

And how would you even know if one of the external websites that you are linking out to is "toxic" or "spammy"? You would have to perform a separate and a detailed, SEO audit on every single, individual website that you are linking out to. This is the very definition of an impossible and an unsustainable workflow.

AI as Your Website's Personal Inspector

This is where a modern, an elegant, and an incredibly simple online tool comes in to save the day, acting as your own, personal, and automated website inspector. The way that these tools work is actually very clever. At their core, they are a specialized and a very focused, web crawler.

You simply give the tool the URL of a page on your website that you want to analyze. The tool's powerful bot will then, in the background, visit that page and it will find every single, individual link (<a href="...">) that is in the page's HTML code. It will then, one by one, and at lightning speed, "follow" each and every one of those links to be able to check on its final status. Does the link lead to a working and a healthy page, which is known as a "200 OK" status? Or does it lead to a broken and a "404 Not Found" error page? It will also analyze all of the different attributes of the link. Is it an internal or an external link? And does it have a "nofollow" tag on it? It’s like hiring a professional and an incredibly meticulous, building inspector for your website. The inspector will go through your entire building and they will check every single, individual door and every single window those are your links to make sure that they all open correctly and that they all lead to a safe and a secure place.

The Power of a Professional Link Analyzer

This pressing need for a fast, for a comprehensive, and for a completely automated way to be able to audit the health of our website's linking structure is exactly why a professional Link Analyzer is an absolutely essential and an invaluable part of any good and any thorough, SEO's toolkit.

This type of tool is a powerful, diagnostic utility that is designed to be able to give you a complete and an actionable report on the health of all the different links that are on a single one of your pages. The workflow is an absolute dream of simplicity. You just have to copy the URL of your webpage that you want to check. You then go to the online tool and you paste that URL into a single, simple input box. You click the "Analyze" button, and in just a matter of seconds, you will get a full and a detailed report that lists all of the different links that it has found and that tells you their current status. And the fantastic thing is, with the kind of powerful and completely free tools you can find on toolseel.com, you can perform this crucial and important, technical SEO audit in a snap.

What to Look For in a Great Link Analysis Tool

As you begin to explore these wonderfully simple and useful tools, you'll find that the best and most useful ones are designed to be fast, accurate, and incredibly easy to understand. They are built to give you actionable insights, not just a bunch of confusing, technical data. A really top-notch online tool for analyzing your links should have a few key features. It should include:

• The ability for the tool to be able to crawl a single webpage and to be able to successfully extract all of the links that are on it, and that includes both your internal and your external links.
   
• A clear, a simple, and an easy-to-read report that lists each and every one of the links that it was able to find on your page.
   
• The crucial functionality to be able to show you the final status of each of those links, and to be able to clearly flag any of the links that are broken or that are leading to an error page.
   
• The ability for the tool to be able to distinguish between your internal and your external links, and also between your "dofollow" and your "nofollow" links.
   
• A simple and an intuitive interface that presents all of this valuable and technical information for you in a clean, and in some cases, an exportable format.
   

A tool with these features is an invaluable asset for any serious and for any modern website owner.

The Human SEO: From a Report to a To-Do List

Now for the golden rule, the part of the process that turns a simple, diagnostic report into a real and a tangible improvement in your website's performance. The online tool has done its job. It has given you the diagnostic report. Now, your job is to be the website doctor and to provide the cure.

Your top and your first priority should always be to fix all of the broken links. The report that the tool gives you will provide you with a clear and an easy-to-use list of all of your 404 errors. You need to go through this list and you need to either completely remove the dead link from your page, or, if it is possible, you should update it so that it is pointing to a new and a working page. This is a crucial and an essential part of good website maintenance. You should also take the time to audit all of your external links. Look at the list of all the external websites that you are linking out to. Are they all still high-quality and reputable sources of information? If you find that you are linking out to a site that has since become spammy or has gone offline, you should remove that link to be able to protect your own website's good reputation.

Build a Healthier, More Connected Website

Let’s be honest, the intricate and the often-invisible network of all the links on your website is an absolutely critical and an often-overlooked factor in both your user's experience and in your website's overall, SEO health.

A good link analyzer is the essential and the indispensable tool that allows you to be able to properly and to regularly audit this network, to be able to find and to fix all of your broken links, and to be able to ensure that you are always linking out to good and to reputable neighborhoods on the internet. So, don't ever let a hidden and a messy network of broken links and of bad connections undermine all of your hard work. It is time to take control of your website's circulatory system. By using a simple online tool to be able to analyze all of your links, you can find and you can fix all of your problems quickly, you can create a much better experience for all of your users, and you can build a stronger, a healthier, and a much more authoritative website. Your site's regular, health check-up is just one, simple click away.